AI strategy for the shift already underway.

AI isn't coming. It's already reshaping search, media, content, and how brands get discovered. I help leaders and operators make sense of that shift, and turn it into leverage.

By day, I lead Applied AI at a global marketing and technology agency, working with Fortune 500 brands. Here, I offer focused strategic access for people who want clarity, not hype.

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About

I sit at the intersection of AI and marketing. And I actually do the work.

I'm not commenting on the AI shift from the sidelines. I'm inside it every day.

As Director of Applied AI at a global agency, I work with enterprise teams to rethink how content is created, structured, distributed, and discovered in an AI-first world. That includes generative search strategy, AI-powered media, content operating systems, and the workflows that connect it all.

I've seen firsthand how quickly this landscape is changing, especially with the acceleration of agents. Most organizations feel the pressure, but aren't sure what to prioritize. That's where I help.

Outside of my agency role, I speak, teach, and share what I'm learning. I guest lecture in MBA programs, co-host the Artificial Idiots podcast, and share applied AI insights with 10,000+ people on TikTok.

I truly love this space. And I believe the people who understand how AI, media, and discovery intersect will have a massive advantage over the next few years.

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Enterprise Scale

Strategic AI work with Fortune 500 brands and executive visibility

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Hands-On Builder

From strategy decks to real automation systems

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Applied, Not Theoretical

What's working right now in AI-driven search and media

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Educator and Translator

Helping leaders make sense of a fast-moving landscape

Strategic Access

Focused, high-leverage advisory for leaders navigating AI-driven change.

This is strategic guidance, not hands-on implementation.

Availability is intentionally limited.

If you're feeling the AI shift but aren't sure what actually matters yet, that's usually a good time to talk.

Core Session

AI Strategy Session

60 minutes · $450

A focused strategy conversation to clarify your AI direction and pressure-test your thinking.

GEO vs traditional SEO
Brand visibility in AI-native discovery
AI-powered content operating systems
Agent strategy and workflow design
AI in paid media and search
Career pivots into applied AI
Tool stack evaluation and positioning

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Deep Dive

Executive AI Intensive

2 hours · $1,550

A deeper strategic session for senior leaders navigating meaningful AI decisions. These two hours are designed to relieve the swirl.

How AI agents reshape your competitive landscape
GEO strategy and AI-native visibility
Organizational readiness and risk exposure
Aligning content, media, and AI strategy
Clarifying your next 90 days of action

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Ongoing

Select Advisory

Application Only · Limited

A small number of advisory relationships each year with organizations navigating significant AI transformation.

Two strategy calls per month
Ongoing strategic guidance
Executive-level perspective
No hands-on implementation work

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Expertise

Deep practical experience across AI + marketing.

Generative Engine Optimization (GEO)

Structuring content to perform in AI-driven search environments, including ChatGPT, Perplexity, Google AI Overviews, and beyond.

Content Operating Systems

Designing unified content architectures that eliminate fragmentation and support AI-native discovery.

AI-Powered Media

Understanding how advertising evolves alongside LLM interfaces and agent-driven environments.

AI Enablement

Helping organizations build AI literacy, workflows, and culture change at scale.

Enterprise Automation

Scaling content and marketing systems through applied AI and structured workflows.

AI Career Strategy

Positioning yourself for the applied AI wave, building leverage, skills, and long-term opportunity.

FAQ

Common questions.

Generative Engine Optimization (GEO) is the practice of structuring content so it performs well in AI-driven search environments like ChatGPT, Perplexity, and Google AI Overviews.

Unlike traditional SEO, which focuses on ranking links, GEO focuses on being cited, summarized, and surfaced inside AI-generated responses. That requires different content architecture, entity clarity, authority signals, and structured information.

Search is shifting from link-based navigation to AI-mediated answers. Instead of users clicking through ten blue links, AI systems synthesize information and deliver structured responses.

That changes how brands earn visibility, how authority is determined, how content should be structured, and how paid media and organic discovery interact. Organizations that adapt early will capture disproportionate visibility.

SEO optimizes for search engine rankings. GEO optimizes for AI-generated answers.

SEO focuses on keywords and backlinks. GEO focuses on structured clarity, entity signals, topical authority, and content architecture that AI systems can interpret confidently. Both still matter, but they are no longer the same game.

No. My work focuses on strategy, positioning, and executive-level clarity. I don't offer hands-on execution, development, or content production.

My sessions are best for marketing leaders navigating AI-driven change, founders trying to understand how AI impacts visibility, enterprise operators rethinking content architecture, and professionals pivoting into applied AI.

If you're serious about the shift, and you want a grounded perspective, you're in the right place.