AI Visibility
AI is changing how brands get discovered.
Search is becoming answer-driven. Dunes explores the knowledge architecture, semantic authority, and machine-readable systems that help brands become understood and surfaced by AI.
Navigate what comes next
AI is changingHow companies are found,how work gets done,and who leads.
Dunes helps organizations and professionals understand the shifts underneath AI and move through them with clarity, judgment, and momentum.
The landscape is moving. Dunes studies the underlying structure and helps people move before the path feels obvious.
AI changes discoveryAI changes workAI changes who leads
The three shifts
One technology shift. Three ways the landscape is changing.
Dunes sits at the intersection, where knowledge, organizations, and people all have to become legible in new ways.
AI Transformation
AI is changing how work gets done.
Real transformation is not a pile of tools. It means finding the right opportunities, redesigning workflows, building adoption, and aligning people around practical decisions.
AI Leadership & Talent
AI is changing who becomes valuable.
Dunes develops smart, nontechnical professionals who can spot AI opportunities, shape them into credible work, and lead across business and technology.
Point of view
AI transformation is not a tooling problem.
The hard part is building the judgment, structures, and organizational permission to turn capability into meaningful change.
01
More AI tools do not automatically create better work.
02
Adoption is a leadership problem as much as a technology problem.
03
Knowledge needs to be legible to machines and humans.
04
Judgment becomes more valuable as capability becomes abundant.
Work with Dunes
Bring me the part of your business that is driving you crazy.
We’ll figure out whether—and how—AI can make it easier, then identify the right next step.
Start with the real problem
From “this isn’t working” to a practical way forward.
Maybe it’s a repetitive process, an overwhelming backlog, a team struggling to use AI effectively, or an idea you haven’t figured out how to build. Tell me what’s happening and what you wish were easier.
Tell me what’s slowing you down →01A focused working session or opportunity assessment.
02Workflow or solution design.
03A prototype, build, or implementation.
04Team training, enablement, or broader transformation support.
You don’t need to know which kind of engagement you need—or whether AI is even the answer. Start with the problem. I’ll review it personally and reach out if I think I can help.
Director of Applied AI, Media
About Dunes
Built at the intersection of AI, business, and people.
Dunes is led by Jenna Gardner, an AI strategist working across enterprise transformation, marketing, organizational behavior, and emerging AI systems.
Jenna came to AI from a decade in marketing, not from engineering. That perspective shapes the work: she sees how new capability actually moves through organizations, where adoption gets stuck, and what helps people turn a promising idea into something a business will fund.
Today, she leads applied AI inside a global marketing and technology agency while building Dunes as a place to study what is changing, test what works, and help thoughtful organizations and professionals adapt ahead of the curve.
Thinking in public
Notes from the edge of AI transformation.
Dunes is building a body of practical thinking about how AI changes discovery, organizations, knowledge, and leadership.
Field note 01
AI Transformation
Field note 02
AI Visibility & GEO
Field note 03
Knowledge Systems
Field note 04
AI Leadership
Field note 05
Organizational Adoption
Field note 06
Experiments & Case Studies
Essays, frameworks, and field notes are coming soon.
Tell me what’s slowing you down
Start with the messy reality.
You don’t need to know the AI solution. Just describe the work, where it hurts, and what better would look like. I’ll review it personally and follow up if I think I can help.
Please don’t include passwords, confidential files, customer records, or sensitive personal data in this form.